Visage Clinique is one of the Hill's Innovative Cosmetic and Medical Centres in Sydney. Their cosmetic surgeons and beauty therapists perform a variety of procedures and treatments ranging from general medicine to major cosmetic and laser surgery.
The Visage Clinique challenge was to position the brand as one of the “BigPlayers” within the industry and to have their capabilities and global experiences stand out from their better-known competitors. The goal for this brochure was to create a positioning piece that would put the Visage Clinique on the same playing field as other companies such as The facial Rejuvenation Clinic, Sydney Skin Care, Skin Matrix and more. Although the Visage Clinique is castle hill's best beauty and medical centre, many in the industry have been unaware of their presence or have been under the impression that the company was not local.
The strategies used to accomplish the objectives were to:
The end result showcased a full-color, 8-page brochure that encompassed the company image and qualities of leadership and innovation.
Once the brochure was delivered to its intended audience, the awareness of those unfamiliar with Visage Clinique rose significantly. This was determined by an increase in the unaided recognition rating measured from a pre- and post-brochure survey. This positioning brochure has proven to have played a part in the new recognition and awareness of the Visage Clinique brand and capabilities.
Additionally, through the use of the selected photography and illustrations, the piece successfully conveyed that Visage Clinique is a place to go 1st.
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