With so many people now using their smartphones and tablets to access the internet, having a site that's optimised for the best user experience possible is a must. With the size of phones and tablets changing all the time, this means your website should be “responsive” and adjust to the user's device as needed.
We've worked with clients in a wide range of industries to help them achieve their perfect website. If you're considering a responsive web design for your business, it's useful to be aware of the differences between a responsive design and mobile design as well as what the main benefits of having a responsive design are.
How is responsive web design different to mobile web design
The two terms are often used as if they're one and the same but this isn't the case. A mobile website is one that's created after the main design to be used solely by mobile customers. Whilst mobile sites function moderately well, they're limited in that they cannot adjust based on the screen size of the user's device.
Responsive web, on the other hand, is designed to respond to the device being used to access them (hence the term 'responsive design'). This means the best user experience is guaranteed regardless of what device is being used.
The benefits of responsive web design
Perfect functionality across all devices – For a long time, the trend with mobile phones was to make them as small as possible. Now, in no small part due to the popularity of tablets, things are going the other way. The iPhone 7 Plus, for example, has a 5.5-inch screen. Because of the increasing variety of screen sizes on mobile devices, it's incredibly beneficial to know that the user experience of your website will always be optimal.
Easy maintenance – Having multiple versions of your website is far from ideal as it results in more cost and maintenance. With a responsive website, you only have one site to manage, which means you have more time to focus on other aspects of your business. It's also much easier to update a responsive website.
Increased mobile sales – Because so many people use mobile devices to access the internet, it makes sense that a big part of online sales is now made from phones and tablets. By providing an optimised shopping experience for mobile users you can increase your mobile sales dramatically.
Improve SEO – Another key benefit of a responsive website is that because you only have one website to optimise, it makes SEO much easier. You don't have to worry about the content on multiple sites and therefore your SEO efforts can be much more focused.
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