Upgrade Bathrooms has over 30 years of experience of producing beautiful interiors in and around Western Sydney. Their team boasts of highly experienced, qualified and licensed tradesmen specialising in the design, supply and installation of bathroom kitchens, bathrooms and laundries. Upgrade Bathrooms and Kitchens delivers remodelling and installation projects to Blacktown, Castle Hill, Parramatta and the entire Hills District.
Upgrade Bathrooms wanted a scaled, relevant logo that will highlight their expertise and experience in a highly saturated industry. The logo will be used to revitalise their brand image across all platforms, from online to offline marketing campaigns. The improved brand image is targeted to fast-track their campaign to expand their customer base.
The Website Marketing Group initiated a comprehensive client consultation and market study, as well as a complete audit of their existing brand collaterals. The findings of the study were used to develop an evidence-based rebranding strategy.
We presented Upgrade Bathrooms with several logo versions, each featuring a graphic element that represents their bathroom solutions expertise at a glance. Each version also featured the company name rendered in different typeface and variations within their blue, green and white brand colours.
The new logo selected by the Upgrade Bathrooms team played a vital role in their brand renewal. It directed their website design and other online assets as well as the design approach of printed marketing materials. With their modern, memorable logo, Upgrade Bathrooms successfully increased their online visibility, reaching out to a wider number of potential buyers.
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