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Established in 1949, Kaneka is a Japanese company which develops innovative technology for the pharmaceutical, medical and food industries. In 1977, Kaneka began to manufacture the antioxidant Coenzyme Q10 from yeast, and later developed Ubiquinol in 2007. Ubiquinol is the active reduced form of CoQ10, a required nutrient found in every cell of the body which is vital for providing energy, protecting the cells from free radicals, and supporting heart health. Kaneka is the sole manufacturer of regulatory approved Ubiquinol worldwide, and Ubiquinol is now utilised in hundreds of consumer products.


Kaneka has various overseas subsidiaries, including the Ubiquinol Australia website, where Ubiquinol is sold as a supplement by various vitamin and supplement brands. Ubiquinol Australia required a strategy to drive more organic traffic to their website, and to optimise their website in search engine results. The objective of the Ubiquinol Australia website is to provide information to potential customers about the health benefits and importance of this nutrient, along with showcasing their brand partners and the range of products which include Ubiquinol. Aware of our reputation as one of the leading SEO agencies in Australia, the team at TWMG were asked to implement a search engine optimisation strategy which would help Ubiquinol Australia achieve its business objectives.


At TWMG, we provide a holistic SEO service to our clients - a balance of high brand visibility, the creation of engaging and shareable content, and highly technical algorithm experience. For Ubiquinol Australia, we began with an intensive website audit, identifying any technical and on-page issues which required optimisation. The team then undertook a thorough analysis of the marketplace and key competitor websites, forming a solid SEO strategy based on the current digital landscape and position of the industry. This included the nomination of search keywords which would best serve the Ubiquinol Australia website in reaching the top of search engine rankings.

After the analysis, we focused on the Ubiquinol Australia website, optimising both technical and on-page SEO including metadata, images, URLs, backlinks, 404 redirection, page speed, site architecture and content. This meticulous process ensured that the Ubiquinol Australia website was given the best possible chance of ranking in the SERPs (search engine results pages).


The implementation of our SEO strategy has resulted in a significant increase in organic traffic, site visibility and site authority for the Ubiquinol Australia website. Ubiquinol Australia is recognised as the authority on the benefits and qualities of Ubiquinol, and has taken its rightful place at the top of search engine rankings for various popular search terms including ‘what is ubiquinol’, ‘coenzyme q10 ubiquinol’ and ‘ubiquinol’.

Taking advantage of one of our comprehensive SEO packages, Kaneka can concentrate on developing ground breaking technology and improving the quality of life for people around the globe, while the team at TWMG ensures that the Ubiquinol Australia website stays where it belongs: on the first page of Google.


Learn more about Ubiquinol here on their Australian website.

For more information regarding our SEO services and SEO packages, click here.

To put your business at the forefront of digital innovation, give the team at TWMG a call on 1300 008 964 or go back to www.twmg.com.au.

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