Shire Garage Doors is a family-owned Australian company specialising in the sales, installation and servicing of the residential garage door and automatic operators. It was established in 1983 and is owned and operated by Rod and Robyn Field. An accredited B&D dealer, they offer a diverse line-up of speciality, roller and sectional garage doors for every preference and budget. The company runs a showroom in Burns Road Heathcote.
As a continuously growing local business, Shire Garage Doors needed a boost in their marketing in order to attract a larger number of customers and make their company at par in terms of brand awareness with the leading businesses in the industry.
They were looking for a sensible marketing approach that will provide the highest impact using a lean timeframe and resources. They approached the Website Marketing Group to give their brand the uplift it urgently needs.
Given the long-standing experience of Shire Garage Doors in the industry, The Website Marketing Group made sure that the design approach will not erase the history, but rather highlight the expertise and strengths the company has developed over the decades. We leveraged the company's existing brand investments and from there built a better, improved, more results-oriented strategy that will be more relevant to the current market.
TWMG developed multiple logo versions that emphasised the unparalleled technical expertise that only an established team can offer. The designs evoke solid strength, dependability and specialist proficiency, illustrated through the solid shapes, arching lines and robust typography. The company chose the version showing the company name with a stylised representation of a home with a solid door. This logo relayed a clear and high-impact image of what the company stands for.
The logo was used to direct and inform all the company's product and messaging collateral. We provided it in multiple formats so it can be easily used in various print platforms such as letterheads, calling cards and business stationery.
It was also the logo that drove the direction of the website design for Shire Garage Doors. The theme was built around a white and black palette with red highlights, providing a consistent and unified look throughout. Since the site content required the inclusion of various technical information, documents and online forms, we adopted a clean and fast-loading content design to deliver the message in an easily searchable and user-friendly manner. The project photographs were beautifully displayed in wide high-resolution formats that make them not just informative but also aspirational.
The new logo and website for Shire Garage Doors elevated the brand from one of the dependable local businesses to become the go-to specialists for the most inspirational homes in the community. The brand redesign empowered the company, allowing them to push the full potential of their technical know-how in serving a bigger number of customers each year.
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