Oxford Electrical Group provides grade A electrical services that suit clients' requirements and specifications, with all works complying with the relevant standards. Their team offers extensive knowledge and a joint experience of 25 years in commercial, industrial, health and residential construction. The company is growing to become one of the most recognized and respected amongst electrical industry, exceeding client expectations in terms of quality, innovation and timing.
Oxford Electrical Group needed to gain more visibility in the midst of a highly saturated market. They wanted to strengthen the key elements of their brand identity as part of their overall strategy to attract the attention of a bigger loyal customer base. They wanted a logo that can relays at a glance their impressive track record and committed personal relationships with clients.
The Website Marketing Group first set up the pre-production stage which consisted of the initial market research, client consultation and strategy development. This process was vital in helping us understand the client's requirements, and ensure that the approach we take will best communicate the brand's personality and what their team offers.
We created several logo versions for Oxford Electrical Group to choose from. We delivered three sets to represent three themes: the first focuses on the theme of a traditional coat of arms with the requisite banner, conveying a renowned history and nobility of work that represents the royal treatment clients can expect from the group. The second set is a variation of the coat of arms theme, this time in a modern, sleeker approach. The third set features lean and lightweight logos that bring to mind technological innovation. All three sets carry the blue and green brand colours of Oxford Electrical Group.
After browsing through the choices, the company selected a logo from the traditional coat of arms set. We provided the logo in formats for online and print use, enabling Oxford Electrical Group to truly maximise its value.
Oxford Electrical Group experienced a high-impact brand uplift as a result of their new logo. The logo provided direction in their succeeding brand campaigns, giving their overall marketing initiatives a cohesive look and feel. With a more distinct identity, the company now enjoys the recognition and trust of a bigger number of customers.
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