Website Development | SME
Oxford Bathrooms is a leading bathroom renovation company based in Sydney established in 1999. They are a family-owned business run by two brothers with over 20 years combined building and plumbing experience. Known for their outstanding craftsmanship and competitive service, Oxford Bathrooms has received several awards from prestigious industry bodies, including Australian Achiever Award (for 3 years), True Local Business Awards (finalist) and Business Achiever Awards (Readers' Choice winner). They are a proud member of the Masters Building Association and the Housing Industry Association.
Oxford Bathrooms has always enjoyed a stellar reputation for building and renovating first-class bathrooms. But with the increasing competition and the rapid changes happening in the industry, they knew that they had to take a strong position online as well.
They assigned The Website Marketing Group to build them a website that will portray their superior reputation and also be of service to their customers' needs. They needed a website that will not merely serve as a virtual calling card but will also be a primary mover behind the growth and continued the success of their business.
The website Oxford Bathrooms had in mind was something that will complement their stellar record in bathroom building and renovation. The Website Marketing Group delivered this, and so much more.
With the use of strategic design, we were able to relay two important points that distinguish Oxford Bathrooms from the competition: their experience and skill in first-class bathroom solutions are unparalleled, and they can carry out the most challenging projects with swiftness and accuracy.
To emphasise their expertise, the logos of top-notch brands they sell were placed on the homepage, beside the badges of recognitions representing their awards and associations. Quick links to products, services and gallery were set up on the homepage, to easily provide customers proof of their quality work and a fast but comprehensive explanation of how they can benefit from the team's range of services.
To show how stress-free the bathroom building and makeover process is, customer service and sales functionalities were added to the site, including the “Free Quote” tool and online enquiry form that can both capture visitor information for lead generation as well as fast dispatch to the sales team or the corresponding Oxford Bathrooms department.
Web Development Technologies: Content Management System, XHTML, CSS, XML, PHP, and SEO.
The Website Marketing Group revolutionised Oxford Bathrooms' online presence by creating an entirely new website with a content management system and design gallery to showcase the company's full range of bathroom designs and superior showroom. An SEO strategy was implemented to complement the redevelopment, creating a full-packed online marketing solution that exceeds expectations.
The site has been a phenomenal success, outperforming predicted targets within a few months of its launch. It is currently taking a significant increase in the number of enquiries as compared to the previous site.