KitchenKraft

Website Design & Development | SME

Client

Established in 1963, KitchenKraft is a family-owned business which has been designing, renovating and installing kitchens across Sydney for five decades. KitchenKraft has a reputation for consistently providing excellent customer service to their clients and a high level of craftsmanship from their professional kitchen designers and installation team.

What sets KitchenKraft apart is the ability to produce their own kitchen furniture at their independent factory, including custom-made benchtops, splashbacks, cupboards, drawers, kickboards and benchtops. This allows KitchenKraft to produce unique, functional and customised kitchens to suit a range of interior design styles and requirements.

Objective

KitchenKraft has been a respected client of The Website Marketing Group for over five years. TWMG understands the devotion of the KitchenKraft team to providing outstanding results and service to their clients. As a leader in the competitive kitchen design and renovation industry, it is essential for KitchenKraft to maintain a strong and innovative digital presence to attract new clients.

To help KitchenKraft achieve this objective, TWMG carries out regular maintenance on both technical and on-page SEO to ensure that the KitchenKraft website is always up to date and ranking in the SERPs (search engine result pages). TWMG also regularly analyses competitor and industry performance, which enables our team to update their digital strategy and optimise the KitchenKraft website accordingly.

Solution

TWMG recently undertook an evaluation of KitchenKraft’s website and online presence to check performance, conversion rate and search engine rankings. This evaluation led to a content update, including the creation of several key landing pages and the updating of existing content with relevant keywords. Two of the landing pages were created to highlight KitchenKraft’s main services of providing new kitchens and kitchen renovations, and were comprised of a concise summary of each service and links to other service and contact pages. Several other landing pages were also created to target specific Sydney suburbs, with the aim of attracting new clients and allowing return customers to easily find the KitchenKraft website in local searches.

Our evaluation also uncovered several technical SEO issues, resulting in maintenance on the XML sitemap and the resolving of multiple 404 errors. As part of their ongoing SEO package with TWMG, KitchenKraft receives ongoing on-page and technical page optimisation, as well as a monthly analytics performance review and comprehensive Google ranking report.

Result

The implementation of these on-page and technical SEO updates has resulted in a rise in conversion rate, organic traffic and engagement with the KitchenKraft brand. The new landing pages have increased awareness of KitchenKraft’s services and location, while the updated content and resolving of technical issues have helped KitchenKraft rank for popular search keywords including ‘New Kitchen Sydney’, ‘Designer Kitchens Gallery Ryde’ and ‘Kitchen Renovations Inner Sydney’.

The ongoing optimisation of KitchenKraft’s digital presence by the team at TWMG ensures that KitchenKraft continues to be recognised as an industry leader at the top of their game. This not only helps to increase customer confidence in the business, but also aids KitchenKraft in maintaining positive relationships with their new and returning clients.

Learn more about Kitchen Kraft on their website here.

For more information regarding our SEO services and SEO packages, click here.

To put your business at the forefront of digital innovation, give TWMG a call on

1300 008 964 or go back to www.twmg.com.au