Website Development | SME
KitchenKraft is a company owned and operated by family members since 1963. They have been in the business of designing, manufacturing and installing kitchens for five decades. Their factory has the latest computerised manufacturing machinery, allowing them to build each individual kitchen to suit the space, style and taste of every customer.
KitchenKraft provides a free quote for new kitchens or kitchen renovations with all the associated trade work required in the Sydney suburbs. Their kitchen showroom is conveniently located in the nearby suburb of Ryde.
Decades of outstanding service and professional installation has made KitchenKraft one of the most trusted kitchen designers and manufacturers in Sydney. With the arrival of new businesses in the industry, they wanted to amp up their marketing initiatives and sharpen their online focus.
KitchenKraft assigned The Website Marketing Group to revitalise their Web presence through a comprehensive and high-impact rebrand. They needed a redesigned website and logo that will promote their offers more effectively and elevate their products and service online as the intelligent solution for practical and stylish kitchen owners today.
The Website Marketing Group developed a website that puts the emphasis on the outstanding engineering and design flair of KitchenKraft kitchens. This was achieved through a clean and contemporary interface that allows for seamless browsing and easy information delivery.
A well thought-out content architecture strategy arranged the robust site content into cohesive, organised segments that not only efficiently provided vital information, but also gave compelling proof of the unparalleled value of KitchenKraft solutions.
The main sections of the website such as new kitchens, renovations, recent projects gallery, and complete home and apartment renovation provided visitors with a gist of the comprehensive range of services offered. A unique feature is the “Book Your Designer” tool that emphasises the company as a design specialist while functioning as a lead generation tool.
Moreover, TWMG designed logo versions to complement the website redesign. The company chose the version that for them most quickly communicates the visual impact and contemporary appeal of KitchenKraft kitchens.
Sophisticated search engine optimisation brings all these elements together, assuring a strong presence for the brand online. A content management system tailored for KitchenKraft allowed for efficient site edits and updates by the company's in-house administrators.
Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.
The project not only improved the KitchenKraft website but also reinvented the brand to perfectly underscore its urban aesthetics and affinity for sensible solutions. The newly launched website positively transformed the company image and reputation, which resulted in better sales performance and better customer relationships.