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Digital Marketing Agency Sydney TWMG

Website Design & Development | eCommerce, SEO | Corporate



FireSense is Australia’s most trusted electronic fire systems and fire rated cables provider. Their product range also includes fire detection and building evacuation systems, as well as high sensitivity smoke detection systems. Providing high-quality fire protection products to Australians for over two decades, FireSense approaches every project with custom and specific solutions, the highest quality standard, an experienced team and the latest technological advances in fire protection and detection services.



FireSense needed to enhance and uplift their digital presence to match their reputation for experience and quality. The main concern of this business is on the provision of a professional and friendly service. Therefore, to complement their dedication to delivering the best possible service to their customers, FireSense approached  the team at TWMG.

FireSense wanted to re-design their website, transforming their online presence and installing a new functional chat widget for their customers. The experienced team of web developers at TWMG worked with FireSense throughout this process, from design to execution, to create the website that would best serve their needs.


TWMG chose Magento as the content management system (CMS) for FireSense. This decision was based on our knowledge of Magento as a user-friendly and convenient CMS for business websites. Magento also has great features which allows for extensive customisation, providing a more personalised and effective customer experience. As a wide range of FireSense products are suitable for different corporations, TWMG classified the existing product range into three major categories, namely Detection Products, FireSense Cables and Sprinkler Products. This method of product organisation will ensure that customers will easily be able to find what they need.

The team at TWMG has designed and built the new website to meet FireSense’s requirements. FireSense wanted to provide an efficient and easy way for their customers to find the products they needed, met by the use of Magento and its range of customisable themes, plugins and extensions. Furthermore, FireSense requested a chat function to streamline communications between the company and their clients. The chat box installed by TWMG will allow more of FireSense’s customers to get in touch with them more quickly.



The new website has a neat, modern layout supported by an on-screen chat function. FireSense’s new site also effectively showcases the top products and services they offer, with the content organised to streamline the customer experience and deliver more conversions. The core of the website is making product search and selection an easier and faster process, so that customers can browse comfortably through the website and find the products and services that they require.

TWMG has designed and developed a visually clean and easily navigable website which will enable more audience engagement and a more personalised customer experience.

We are delighted to present the new website for Firesense.


To put your business at the forefront of digital innovation, give us a call on

1300 008 964 or go back to www.twmg.com.au

Brilliant Approach! The guys at TWMG just took hold of the project and calmly walked me through it. They built me the engine I had hoped for to bring me more prospects and it has had a dramatic impact on my bottom line.

FireSense, Marketing Manager

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