Deloitte Private
Promotions + Competitions | Not For Profit
Client
Deloitte Australia provides a broad range of audit, tax, consulting, and financial advisory services to public and private clients. It has expertise that spans industry sectors including automotive; consumer business; energy & resources; financial services; government services; life sciences & healthcare; manufacturing; real estate; and technology, media & telecommunications.
The Deloitte Private practice of Deloitte is focused on Australia's middle markets with more than 80 partners and 700 people across the country providing professional services to the nation's burgeoning privately owned family businesses, as well as the increasing ranks of high net worth individuals.
Objectives
Deloitte Private approached The Website Marketing Group to extend their campaign 'Deloitte Private goes Bollywood' with a digital approach by utilising a microsite and promoting awareness of a fundraising dinner in aid of the 40K Foundation and Deloitte Foundation.
"The Deloitte Foundation focuses on philanthropic programs and a small number of strong alliances, which we support through a range of activities across the year."
The objective of the campaign was to reach more consumers in the community to attend the Bollywood dinner extravaganza through a microsite.
Solutions
A dynamic and exciting interface was created, with a fun yet sophisticated tone. Beautiful imagery and bold clean typography came together to a landing page that reinforced a sense of fun and excitement for the night while remaining true to the brand values of Deloitte Private.
User personalisation through a record player also allowed the consumer to get a real sense of the entertainment they will experience at the dinner. Aesthetics and functionality came together to create a highly intuitive and engaging user experience. Bold design elements and visual prompts helped to guide the user through the event details, buy tickets and read more about the 40K Foundation.
The front-end platform utilised a number of CSS3 and Flash elements to enhance the sleek design of the site and user experience.
Web Development Technologies: Content Management System, PHP, XHTML, CSS3, Flash and XML.
Results
Being a sponsor of the event, The Website Marketing Group exceeded expectations not only in generosity but the successul launch of the microsite. Deloitte Private-enjoyed a positive % over target for ticket entries and thousands of customer leads captured via the microsite.
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