Caroma Specifier: Website Development with Drupal CMS
Website Design & Development | Drupal |
Client
Caroma is an Australian designer and distributor of bathroom products. As Caroma have been operating for more than 60 years, they know exactly what their customers are in need of. Caroma offer a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more, hence why they are Australia's leading bathroom brand.
Objectives
As there has been a large increase of competitors entering the bathroom market, Caroma contacted The Website Marketing Group to help them create a way in which would differentiate themselves from the competitors in the building, architect, construction and specifier industry. They wanted to ultimately create a specifier website for architects and designers in the industry market that would be a one stop destination for all their specification needs.
Solutions
The Website Marketing group created a new, easy to use, cutting-edge specifier tool for Caroma, allowing them to penetrate the industry market.
The specifier website was built on Drupal 7, with a flawless custom website design allowing industry professionals such as architects, designers, construction and building workers access to specification documents, technical manuals, Building Information Models (BIM) libraries, case studies and new products.
The website design includes all of Caroma’s products, as well as a solutions tab that correlates the products with building needs such as hospitals, aged care, accessibility, and offices. These solution packages are all downloadable with a single click, demonstrating the ease of use this website provides to industry workers accessing the Caroma specifier website.
Caroma’s Specifier website was created with ease of use in mind, from the drop down menus, search bar, and a product search tab, busy industry workers will find the specifier website the easy part of their day. The site is built on Drupal 7 with the best practice methods of HTML and Javascript creating an enhanced user experience and fast page loads, making sure there are no bugs within the website.
Results
Caroma enjoys their new specification website as they have seen a dramatic increase in revenue and attention. Returning visitors and new visitors have positively commented on the easy to use specifier website that provides them with all their industry tool needs.
The Website Marketing Group continues to provide digital marketing solutions for Caroma. The Website Marketing Group have also launched several Caroma brand websites and will continue to partner with Caroma for further online marketing.
Visit: https://specify.caroma.com.au
