Caroma is a distinctively Australian brand and the maker of some of the world's most desirable and inspiring bathrooms. Over the years, their various product collections have won design awards from both national and international recognition bodies. Now on their 70th year of providing innovative solutions to their target market, Caroma continues to be at the forefront of world-class bathroom solutions.
Caroma is owned by GWA Bathrooms and Kitchens, Australia's leading supplier, designer, manufacturer, importer and distributor of bathroom and kitchen products for residential and commercial premises. The company is the owner of an extensive range of well-known brands including Dorf, Fowler, Stylus, Clark, Radiant, Irwell, Austral Lock, Gainsborough, Gliderol and API Locksmiths, and is the exclusive Australian distributor of Hansa.
Caroma needed a banner advertisement design that can stand on its own in various places online and is also cohesive with the overall look and branding of the business. They wanted to use the image to attract visitors to their website and make their name even more prominent and memorable. One of the challenges of designing the ad is to make sure all the manufacturer logos they stand for will be represented within the limited boundaries of a typical banner ad.
Leveraging on the long-term partnership with Caroma, The Website Marketing Group developed a design plan that accurately represents the brand and is attuned with the interest of their target market. The banner ad used a fluid, dynamic, water-inspired layout to include all the brand manufacturer logos within the space.
The result is a thematic design that effectively highlights the expertise and unparalleled experience of the prestigious names seen in the banner ad. Instead of ending up looking chaotic because several elements are present, a good sense of space and style delivered a professional look that suited the powerhouse brands the ad represents.
The banner advertisement through the use of a landing page system proved to be a consistent source of qualified traffic for the Caroma website. By providing a comprehensive list of trusted household brands in a cohesive manner, the banner ad was able to catch the eyes of interested customers and provided a compelling call for them to take action and go to the main website.
The web presence the ad has built for Caroma played a crucial role in improving traffic and search results and increasing sales on a sustainable basis.