Brewtopia

.NET | SME

Client

Brewtopia is one of the best Australian liquor wholesalers delivering bespoke beverage products, quality custom beer labels, personalised wine labels, customised water bottles, corporate wine gifts and promotional water bottles. They offer the largest range of customised beverage products customers all over the country for corporate branding, event PR and charity campaigns, marketing promotions and gifting.

Objectives

Operating in a highly competitive industry, the challenge for Brewtopia was to position their brand for what they are: Australia's pre-eminent supplier of personalised beverage products with a fully integrated service offering in-house graphic design, printing and label application.

They asked The Website Marketing Group to design a set of banner ads that will drive their unique selling point and allow their brand to shine through amidst today's fickle, fast-changing marketplace.

Solutions

The Website Marketing Group, after a comprehensive market study, came up with a strategic plan for the overall structure and layout suitable for the Brewtopia brand.

We went through a huge database of images and text and handpicked the most promising combinations that best represent Brewtopia. Working within the dimensional limitations of the banner ad, the team built a layout that effectively incorporated all the important elements of the ad without cluttering the space and will highlight the client's branding identity.

Brewtopia was presented with the best versions we came up with, each with a unique and specific take on creating high-impact visibility for the brand. The banner ads, delivered in a set of horizontal and vertical sizes, were strategically published on partner sites online.

Results

The full-colour, smartly animated banner ads provided not just visibility for the brand – most importantly, it provided a reason for target customers to click on it and be directed to the Brewtopia landing page. Eye-catching, informative with a little bit of intrigue, it allowed the business to reach out to more potential clients and spread the word about their unique services.

Through the landing page system specially developed for the campaign, Brewtopia was able to record significant, measurable results that translated to better brand recall and became a prime example for future marketing models.

To put your business at the forefront of digital innovation, give us a call on

02 9639 2711 or go back to www.twmg.com.au