The Bondi Farmers Market is held every Saturday morning at Bondi Beach Public School. The Market offers fresh seasonal fruit and vegetables, organically grown meat and poultry, freshly picked flowers, artisanal bread, homemade jams, farmstead cheeses, seafood, olive oils, herbs, spices and much more. The products are all sold by the people who grow or make it.
The Website Marketing Group was commissioned to redesign the Bondi Farmers Market website and spread the word about the market. The website should aim for the following core goals: maximise Bondi Farmers Market's online marketing exposure; be an effective tool for product and activities promotion; and serve as an information and enquiry hub for customers and interested businesses and marketers.
The Website Marketing Group used the latest design techniques, technology and marketing strategies to deliver information and updates on the bustling and growing Bondi weekend market scene on the Web.
Community spirit and eco-friendly, sustainable living are the inspiration behind the design for the Bondi Farmers Market website. The website functions like a virtual community billboard, where updates and announcements about the market activities are posted. Users can send in pictures of the market and testimonials of their experience. Pages are set up where the schedule of events, upcoming activities and roundups of past events are posted.
The website shines the light on the uniquely local products and produces that the market offers. On the homepage, there are features on specific products and business and interviews with business owners who participate in the market. The main section was also dedicated for existing and interested stallholders, providing vital information on topics such as applying for a stall and market regulations.
The website runs on advanced Web technologies: XHTML, XML, CSS, and PHP and a back-end with a content management system built especially for Bondi Farmers Market administrators. It is powered by a sophisticated geo-localised SEO strategy.
The Bondi Farmers Market becomes an even more vibrant scene now that there's an online platform for the community to use for organising, building connections and further promoting their events.
The high visibility of the website has also spread the word about the Market, igniting interest in neighbouring areas to come visit and inspiring communities in other parts of the world to also set up similar initiatives.
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