Digital Marketing | Promotion + Competitions | Corporate
B&D is a leader in manufacturing quality commercial and residential garage doors, roller doors and openers since 1956. B&D wanted to run an interactive promotional campaign, which offers a way to provide value to the consumers. TWMG proposed the development of the "Cashback" strategy as this has been proven to enhance the brand and increased sales activity if implemented properly.
Our objective was to develop an easy to use tool to allow the customer to actively participate and engage in the promotional activity.
B&D has enjoyed the envious position as the number one supplier of Garage Doors in the Australian home for a number of years.
The new B&D Cashback promotional website clearly and concisely outlined the B&D's brand value and intelligently engaged with the customers. With a simplistic design and customised reporting system, we were able to provide measurable results, which has exceeded B&D's and customer's expectations!
Web Development Technologies: Content Management System, PHP, XHTML and CSS.
With promotional initiatives, such as Cashback, The Website Marketing Group has essentially been instrumental in attracting a steady increase of internet traffic and brand value, developing new customer relationships and generating massive interest.
Visit : http://cashback.bnd.com.au/