Website Development | SME
Architectural Leadwork is a renowned architectural and roofing company based in Glebe, Sydney. They have 25 years' experience of working in a number of fields including heritage roofing, plumbing, lead supply and metal roofing. Some of their best-known works include projects with Sydney University, the Department of Commerce, major hotels in Sydney, National Trust buildings and private residences.
Architectural Leadwork offers plumbing and roofing services the areas of Mosman, Point Piper, Double Bay, North Shore, Balmain, Darling Point, Eastern Suburbs, Bellevue Hill, Cremorne, Palm Beach, St Ives, Pymble and Killara and all Sydney suburbs.
Objectives - Improving Architectural Leadwork's Online Presence
The unparalleled performance and dedicated customer service of Architectural Leadwork have made it possible for them to growth their business hugely from repeat business, referrals and traditional marketing. But with the increasing competition in the industry, it became an absolute necessity to boost their online marketing efforts.
Architectural Leadwork needed a major renovation of their website to improve customer engagement and increase awareness about their body of work. They tapped into the design and technical expertise of The Website Marketing Group to undertake the project.
The Website Marketing Group developed an impressive but user-friendly, contemporary but classic website inspired by the timeless structures built by Architectural Leadwork.
This involved the development of a design theme that boasts of clean lines, small, intricate details and a colour palette of soft browns and beige to better showcase the projects and installations of Architectural Leadwork through the years.
TWMG enhanced the website user experience by providing multiple channels for end users to get to know the company and the services it offers: view the portfolio page, browse through the project pictures on the sliding gallery, read all about projects and other relevant information in the Lead & Info page, Roofing, Heritage Plumbing page and Lead Products page.
Alternatively, visitors can go straight to the Contact Us page or click the “Contact Us” button on the homepage to send a message to the staff via an online form. A “Get a Quote” feature is also placed top centre for easier access and immediate visibility.
TWMG equipped the website with a content marketing system to let the Architectural Leadwork staff easily upload photos of new projects or update site contents. SEO runs through every page of the entire site. Google Analytics was installed to track the traffic, conversions and visits on the website.
Architectural Leadwork enjoys an increase of 38.75% in online sales as a result of the website improvements, on-page SEO and overall online marketing strategy delivered by The Website Marketing Group.