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ACARA

Website design, development and SEO for ACARA

ACARA
Website Development | Government

Client

ACARA (Australian Curriculum, Assessment, and Reporting Authority) is a national authority which is responsible for the national curriculum from Kindergarten to Year 12 in specified learning areas. Its objective is to establish a development of national curriculum, administration of national assessments and associated reporting on schooling in Australia. ACARA’s strategic directions are set by its Charter and any other written instructions from the Council of Australian Governments (COAG) Education Council. In accordance with its Charter, ACARA submits its rolling quadrennial work plan annually to the Education Council for endorsement.

Objectives

Since their website plays a crucial role in the organisations communications, ACARA would love to have a website that reflected its services in order to deliver the information properly. They wanted a website that has an AA Accessibility compliance, a responsive design and an improved search functionality.
The Website Marketing Group (TWMG) has been appointed to design and develop ACARA’s new website. They wanted something light, simple and easy to operate for the website.

Solutions

The Website Marketing Group (TWMG) has designed and developed to make ACARA website stands out in their highly competitive industry. We unified the look, feel and content of the website to make it focused on increasing trust, familiarity and user-friendliness.

ACARA has a variety of development programs and education related activities, which will help the clients to understand what programs and services they provide. In order to support the objective, we categorised the content into main pages namely Curriculum, Assessment, Reporting, and News and media.

Results

After a few weeks, the website finally went live. It is light, simple, and easy to use, instantly helps the visitors and users to understand and preview the programs and activities they provided. The content is informative and easy to read, whilst the CTAs deliver conversions. The backbone of the website is an user-friendly content management system (CMS) which allows ACARA to make urgent changes with the click of a few buttons.

We are delighted to present to you the website of ACARA

Check it out: http://www.acara.edu.au/

To put your business at the forefront of digital innovation, give us a call on
1300 911 772 or go back to www.twmg.com.au

 

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