Ad:tech Australia Remarketing
Display + Remarketing, Corporate
Successfully integrating Display and Remargeting into the Ad:tech cross channel marketing mix.
Ad:tech is the premier global digital advertising and interactive marketing conference, drawing on 15 years of experience in the USA (New York and San Francisco) and major world cities like Sydney, London, Tokyo, Singapore and Shanghai.The yearly Ad:tech Australia conference takes place at the Hilton Hotel, Sydney with the aim of moving the market forward by meeting the needs of Australia’s marketing & media community.
TWMG built the Ad:tech Australia website, international websites and also managed the SEO, SEM, display and retargeting in 2013, 2014 and 2015. Part of our brief was successfully integrating Display and Remarketing into the Ad:tech cross channel marketing mix.
DMG Events wanted to ensure a sold out conference and engaged TWMG to assist with their cross-channel marketing deliverability including PPC, SEO and a high conversion website, with the overall goal of selling out the allocated tickets for the conference.
Ad:tech Australia used a smart mix of digital channels to deliver specific results at different touch points of the customer journey. TWMG helped deliver an integrated digital marketing mix that that combined to deliver and convert traffic to the ad:tech website across the Google search and display networks as well as AdRoll, the world’s top retargeting platform.
- Email Marketing = Create Awareness
- PPC = Drive relevant traffic to website
- SEO = Drive targeted traffic to website
- Website = High-Conversion website, works great across all devices
- Retargeting / Remarketing = Reengage previous website visitors that failed to convert
- Display = Convert previous website visitors = Reengage previous website visitors that failed to convert
Solutions - Display and Remarketing
TWMG helped to deliver a solution that combined retargeting, display, Google AdWords and Search Engine Optimization to deliver targeted traffic to the website.
The display and remarketing proved extremely effective. Utilizing the Google and AdRoll networks meant that the Ad:tech message was show at the right place, at the right time, to the right audience.
TWMG effectively showed targeted messages across the AdRoll network partners like Facebook, Google, Yahoo, and Microsoft, retargeting those people who had visited the website but failed to convert. Using the Google Display network we were able to target relevant audiences and relevant websites to deliver the appropriate Ad:tech message at the appropriate time.
Ad:tech Australia has been a sold-out event each year that TWMG have been involved 2013, 2014, 2015.
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