Digital marketing has evolved throughout the years, companies need to keep up in order to stay up to date with the current trends. What is hot last year, might be out of date this year. It’s important to learn the new trends and apply it to your digital marketing strategy for the current year. The new trends will help companies to drive sales and raise the brand awareness.
There are many digital marketing techniques available. Some techniques may look promising, some are considered alternatives. The trends will determine which techniques work best this year and which ones are not.
At TWMG, we will help you to choose which techniques are best for your company’s digital marketing campaign. We work based on current trends and research, our team and staff are experienced in the industry. You can hire us to help you develop the right strategy for your digital marketing campaign using the current techniques and trends.
8 key techniques are compiled as the most essential for businesses and marketers these days. Take a look at the information below to find out what techniques are actually essential for your digital marketing campaign.
Based on the latest research, this technique has been popular for the last 3 years. It shows that around 40% of businesses are now using a strategic approach in their digital marketing campaign. We can expect this trend will continue to grow in 2017. The cost and competition within content marketing will also increase, therefore there will be more focus on Measuring Content Marketing ROI.
Following content marketing, marketing automation has been in the top 3 for the last 5 years, based on the latest research. The technique includes CRM, behavioural email marketing and web personalisation. Many businesses still have potential for developing their strategy as the research shows (see the chart below).
Mobile was quite popular 3 years ago. However, the technology has been grown big since then and many companies tend to adopt mobile responsive web design and email templates. The focus to improve the mobile platform has been decreased as there aren’t much opportunities for growth.
Even though mobile marketing isn’t as popular today, but there is still work to be done for businesses to optimise conversions on mobile. It has a large impact on search marketing as Google applies its ‘mobile first’ terms. Major companies are now looking at responsive mobile design approaches which provide more relevant, contextual content and CTAs for users and reducing load times.
A better vision for mobile strategy is treating it as part of a multiplatform or multichannel strategy. As the data from recent mobile marketing statistics research shows, the multiplatform ribbons for all countries are much broader than users who are mobile only or desktop only.
Trends in social media marketing are often determined by the monetisation programs held in each social media network. As seen in Facebook and Instagram, to particularly make changes, businesses need to apply for certain advertisement program to get the reach needed to really have an impact. Social media networks these days continue to innovate in their targeting and marketing options.
The recent social media research statistics summary shows continued growth in social media usage in general with reduced popularity of some social media networks in some countries. For example, Twitter and Facebook are in decline or plateauing in certain markets while Snapchat, Instagram and Pinterest are growing in usage.
Improving the website experiences to create leads and sales still continue to grow as one of top digital marketing techniques in 2017. The popularity has shown some improvements compare to previous years.
This is a chart of structured tests volume presented by a major multi-channel retailer who wanted to scale the number of tests they were running. It is a great way to show the need to test extensively, this also shows the competitors progress if they are testing further.
SEO techniques or organic search will be seen as important thing to focus in 2017, especially after Google's recent announcements about the mobile index and AMP (Accelerated Mobile Pages). We have seen huge growth in AMP smartphone traffic since September 2016, when Google rolled AMPs out beyond Google News. AMPs are targeted at publishers, however, this can be applied to businesses with an active blog as well.
If you are still looking for a way to promote your brand effectively through the internet, then Google AdWords is the answer. We can help you to build the right design to promote in Google AdWords as it is the most important form of Pay Per Click.
A conventional way part of marketing campaigns but this still works even though it is not as popular as the former techniques mentioned above. The technique includes Remarketing and Retargeting which includes putting display ads (banners) on publishers and also applies for social media advertising.
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