Rhino Security Group is a Sydney-based firm and has been a provider of quality security guards, protection, drivers and manpower all over Sydney for many years. They are committed to providing security solutions tailor-made to each client's requirements.
Rhino Security Group provides security for a wide range of cases, from sporting events and corporate conventions to executive protection with HC plated luxury automobiles for VIPs. They wanted a logo that reflected their professionalism and conveyed the dynamism and strength of their service and which the name Rhino suggests.
The final design encapsulates the traits that the client wanted the logo to portray. The grey text with gradient effect gives an impression of steel and strength. The text and graphics complement each other; the graphical R is designed to show the essence of a rhinoceros and to convey movement and strength as the name implies and which the company is known for.
Rhino Security Group used the logo as the centrepiece of their new website and corporate profile. The logo played a vital role in giving their campaigns visual direction and enhancing brand recognition for the company. Overall, TWMG created a logo that was exactly attuned to Rhino Security Group's brand identity and was extremely well-received by both client and their target market.
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