Ozone Air Conditioning is a one-stop shop for all residential and commercial air conditioning needs. They custom design, supply and install cooling systems using the most up-to-date heat load calculation software. They offer efficient and cost-effective air conditioning repairs and maintenance service as well. Ozone Air Conditioning is based in Sydney and primarily services Sydney CBD, Eastern Suburbs and the Inner West.
Ozone Air Conditioning needed to enhance their brand personality and recall to complement their online and offline marketing efforts. They wanted a logo that has a cool and clean look and feels that reflected the cool and clean air that their systems provide. One requirement was that the logo should use a separate graphic element along with the Ozone Air Conditioning wording. Otherwise, we were given creative freedom to come up with the design and conceptual approach.
A detailed brand strategic plan was developed after initial client consultations and a comprehensive market study. The Website Marketing Group provided 12 designs for Ozone Air Conditioning to choose from. Each custom design featured an individual graphic and the text, with styles ranging from sleek and solid, to light and flowing, to modern intricate.
The Ozone Air Conditioning team chose one of the simpler yet highly striking designs – a monogram of the letters O&Z in blue and white, packaged in a 3D sphere that brings to mind the concept of the planet Earth. This logo was a powerful statement piece in the client's TWMG-powered website as well as their offline marketing collateral, giving their brand a unified personality and highlighting the innovative cooling solutions that Ozone Air Conditioning provides.
The logo was able to effectively communicate what the brand stands for modern efficiency and technological expertise. Powered by the new logo, the marketing campaigns of Ozone Air Conditioning became much cohesive and delivered more impact to the target audience. As a result, the Ozone Air Conditioning brand became a more visible household name and continues to enjoy the trust of a growing number of commercial and residential customers today.
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