MicroChannel Services is a multi-award winning business solutions and technology provider, servicing small to mid-sized businesses, corporate divisions and government agencies. Founded in 1995, MicroChannel assists hundreds of clients to leverage technology for commercial success.
MicroChannel sells and supports world-class products from leading vendors, covering a full range of end-to-end operational and back-office systems. They have offices in Sydney, Melbourne, Brisbane, Perth, Singapore, Jakarta, Kuala Lumpur and has won over 50 awards from Microsoft, SAP, Sage and Accellos.
MicroChannel selected The Website Marketing Group to redesign their website. They needed a website that can be efficiently maintained via an integrated content management system. They wanted a website designed to capture qualified traffic and compel visitors to get to know their offers and services and make enquiries, delivering measurable ROI for the business.
The Website Marketing Group developed a design targeted to achieve the main goal: position MicroChannel Services as the first choice for business solutions and technology. This was achieved through intelligent content architecture and user-focused design.
MicroChannel's users include key decision makers: sales and marketing executives, CFOs & finance managers, COOs, managers, CEO/MD/business owners, and CIOs & IT managers. By understanding each user type's needs, we were able to map out the best and fastest steps for them to take to take the desired action.
Users were presented a unified and multi-layered experience on the website, allowing them to explore its many components in an immersive manner. Through content, live demos, webinars, software trials, news, live chat, newsletters, whitepaper downloads and more, visitors are given vital information and therefore become more capable of making decisions to try MicroChannel's solutions.
We integrated the entire site to a powerful, scalable content management system (CMS) platform to maintain the website via multiple user roles and permissions. With the CMS' sophisticated features and extensions, MicroChannel appointed administrators enjoys advanced workflow and authority tools for publishing and updating site content.
Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.
The comprehensive, easily accessible information empowered potential clients to try out solutions provided by MicroChannel. With the user-centred design, smart CMS integration and a powerful SEO strategy, the website provided MicroChannel with a significant boost in conversions which they are able to enjoy until today.
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