The Grifco brand is part of the Chamberlain Group, the world's largest manufacturer of automatic garage door openers and Australia's largest manufacturer of commercial garage door openers. Their global experience and innovation have resulted in industry leading designs and some of the reliable and efficient products available in Australia and New Zealand.
Grifco is constantly geared toward strengthening their reputation as an industry leader by providing excellent customer service and top-notch products and services. They're already the number one is Australia, but also positioned to further expand globally. To ensure their local stronghold and at the same time meet international demand, Grifco commissioned The Website Marketing Group to develop a world-class website for the brand.
The website should: Underline Grifco as the creator of the world's most user-friendly and technologically advanced roller door operator and garage door openers; open avenues for the business to easily connect with the retail and professional markets and vice versa; and market the products and provide tailor-fit solutions to customers in the local and international marketplace.
The Website Marketing Group laid out an online strategy that will put the website at the core of all online branding activities and make it a one-stop site for the entire demographic of Grifco customers, from individual buyers to professional installers.
One of the biggest challenges of the project is to organise the large, multi-level Grifco products database into a searchable and friendly format that will allow visitors to easily find the items they are looking for or find out more about technical specifications.
Product line-up and information were segregated into logical categories. We placed quick links, a site map and a search bar on strategic places on the homepage. Product filters were installed on each category page, and technical information and downloadable content included in every listing. A compelling “Get a Free Quote” section heightens customer engagement by offering instant, accurate information while providing Grifco with a tool to efficiently increase lead generation through email capture.
Overall, the site looks and feels like the authority source that it is, reflecting the 100 years of innovation and performance championed by the brand.
Web development technologies utilised for the website: Content Management System, PHP, XHTML, CSS, and XML.
The navigation system and smart data organisation allowed Grifco to revitalise its position in the market and achieve a stronger connection with their online audience. The website's ability to deliver high-value expert information has been instrumental in boosting brand credibility, while its features that capture visitor information improved lead generation significantly.
Grifco enjoys a number one listing on search engine results for its niche, further attracting a constant stream of targeted traffic to the site, and showing how the right website is a primary driving force toward building a stronger brand.
Visit the website: http://www.grifco.com.au
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