Centrum Furniture is a leading solid wood furniture manufacturer and wholesaler renowned for their best quality, handmade solid wood furniture. Their pieces are available from their Sydney warehouse or in container load direct from their factory in Solo, Indonesia to customer's destinations worldwide.
Centrum Furniture services a global customer base. Without a fast-loading, user-friendly and compelling online catalogue platform, they're missing out on a lot of opportunities to reach out to their target market.
They asked The Website Marketing Group to develop the right website that will serve as a virtual showroom for their products. Aside from displaying the merchandise, the website is also expected to drive more enquiries and sales prospects, functioning as a marketing tool for the business.
The initial phase of the process was the series of initial consultations with Centrum Furniture for the designers to gain a better understanding of the client's business and their current market. The meetings also served to clarify the expectations and business objectives of the project. The insights and information gathered during the consultations became the backdrop of all design decisions for this project.
The Website Marketing group developed a website that exudes old world charm and rustic chic – a fitting theme for the contemporary and elegant furniture pieces that the brand is known for. The pages were kept minimal and uncluttered, to better showcase each piece at its unadorned and beautiful form.
The product catalogue can be extensive depending on the supply, and so we tweaked the structure of the website to make sure each page loads fast and properly despite the rich content. An easy-to-use registration and login page was also installed for repeat visitors and loyal customers.
Under the hood of the website is a powerful SEO program and intuitive content management system, driving the Centrum online content marketing strategy in front of the target audience.
Centrum Furniture reported receiving a large number of online registrations. This resulted in an increase in the number of potential customers and enquiries from untapped markets globally.
The Centrum Furniture website successfully attracted its target market, thanks to its unified mix of compelling visuals, informative content, smart merchandising, SEO and a focus on user needs and preferences.
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