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Carnegie

SEO - Search Engine Optimisation for Carnegie

Carnegie
Search Engine Optimisation | SME

Client

Carnegie Financial Services employs qualified accountants and support staff who specialise in taxation matters for individuals, businesses and self-managed superannuation funds.

Objectives – Increasing potential clients

Carnegie relies on their website to attract clients thus creating the need to improve its site's ranking. Carnegie needed Search Engine Optimisation (SEO) as a critical business requirement. The Website Marketing Group was commissioned to increase its online position on major search engines such as Google, Yahoo and MSN in a short time. To allow for this, they required a well designed and maintained website.

Solutions

The Website Marketing Group analysed the Carnegie website, the marketplace and the competition, and then redeveloped the website and implemented online and offline SEO solutions.

The following process was implemented by The Website Marketing Group to ensure proper results:

  • A website redesign with our SEO-friendly custom content management system (CMS)
  • Targeted keyword phrase research using Keyword Tools to identify best SEO keyword phrases
  • Installation of detailed analytical reporting tools to monitor website performance
  • Implementation of structural SEO Techniques including a Sitemap.xml submission to Google
  • Applying The Website Marketing Group's research-based optimum meta-tag standards to all relevant pages
  • Using The Website Marketing Group's database of 100 directories developed for inbound link growth
  • Documentation and implementation of recommendations

Web Development Technologies: Content Management System, JavaScript, XHTML, CSS, and XML.

Results

Appearance on Page 1 of Google for targeted keyword phrases including

  • financial services Parramatta
  • financial service company Parramatta

As well as contributing to increased public awareness, the number of our clients has more than doubled over the past, since The Website Marketing Group developed the required website.

Visit: www.Carnegie.com.au

To put your business at the forefront of digital innovation, give us a call on
1300 911 772 or go back to www.twmg.com.au

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