Australian Group Insurances (AGI) is a Sydney-based company specialising in group insurance administration. AIG works with advisors, accountants and employers to help them design and implement attractive group insurance plans amidst ever-changing legislation and product updates.
A wide range of organisations and financial services firms outsource their administration functions to AGI so they can focus on what they do best: providing great insurance products and services to their clients.
AGI enjoys a dominant position in the Australian insurance industry, but like most organisations offering financial products, they are faced with the challenge of how to consistently strengthen their marketing results amidst a highly competitive environment and an increasingly discriminating customer base.
To make their marketing efforts more effective, AGI wanted to explore emerging platforms that will enable them to reach out to their audience in a more direct and impactful manner. They commissioned The Website Marketing Group to come up with a website that will meet the fast-changing demands of AGI customers today.
The Website Marketing Group reinvented the AGI website keeping in mind the uniqueness of the services and products that the company offers. The insurance services and products cater to a wide range of clients, from financial advisors to accountants to organisations. Thus, we developed a website that will deliver a marketing message that resonates with both industry professionals and non-specialists such as company owners and representatives.
To craft a multi-layered marketing message, having a website is not enough. We created a customised website that looks, feels and functions in a specialised manner befitting the unique audience of AGI. Through sophisticated site architecture, intelligent navigation and powerful SEO, we were able to champion the competitive edge of AGI and emphasise why their offers are best in their class.
Taking inspiration from the AGI motto “Group insurance made easy,” we focused on collating the entire breadth of insurance information, administration tools and compliance resources and organising them into easy to understand, easy to access content. Users can explore the many facets of AGI services and go through specialist insurance topics with ease and convenience.
To drive customer engagement, the following functionalities were installed: interactive online forms, downloadable PDF documents, brochures and flyers. A built-in search engine optimisation structure was a key factor in further making the website highly visible to both human users and search engines.
The core structure of the site is built with best practice methods: XHTML, XML, CSS, and PHP for an enhanced user experience.
The new AGI website developed by The Website Marketing Group conveys utmost professionalism, transparency, friendly support and authentic service – the very image of what an insurance leader should be.
The outcome is increased brand authority and market engagement, and a stronger foothold in a challenging but rewarding industry. With the right marketing message and a strategic online delivery, AGI continues to enjoy the trust and loyalty of an expanding market.
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