The Australian Matting Company (AMCO) is a family business established in 1998 specialising in the manufacturing and distribution of medical, industrial, laboratory, cleanroom, healthcare and entrance matting. Their line of products includes anti-fatigue matting solutions, steel stair treads, steel stair nosings and U-Treds for a wide range of workplace environments.
Their list of clients includes large corporate companies such as Barrick Gold, BHP, Coca-Cola, Fonterra, GlaxoSmithKline, Nestle, Parmalat, Ramsay Healthcare, Riotinto, Tenneco and Xstrata, as well as smaller privately-owned enterprises.
AMCO's existing website was calling for a boost, but not necessarily a complete overhaul. The company wanted to improve buyer confidence, and they knew that one of the most effective ways to do this is to turn them into more informed customers. AMCO needed an information platform that will deliver vital facts to website visitors in the most compelling manner.
The solution is a flipbook for their industrial catalogue. They commissioned The Website Marketing Group to develop the flipbook, which will replace the PDF catalogue available on the website.
The Website Marketing Group designed a contemporary flipbook which contains comprehensive technical information on matting solutions and safety products from AMCO. With its magazine-inspired presentation and page-flipping action, the flipbook made information gathering and products search more interactive and accessible.
TWMG designed the flipbook to look and feel more contemporary and eye-catching while making sure that no piece of information got lost or was misplaced during the re-layout. We also placed much thought and focus on making the online digital magazine mobile-responsive, to ensure that it works and looks as it should even when accessed through different platforms and devices.
The flipbook provided users with a more hands-on experience during the purchase decision-making process. Moreover, it brought compelling information right into the hands of the target market, motivating them to take action in the shortest time possible. AMCO reported an enormous increase in sales and the number of interested enquiries as a result of improvements made by The Website Marketing Group.
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