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Accenture

EDM

Accenture
Email Marketing | Corporate

Client

Accenture is a global management consulting, technology services and outsourcing company, with approximately 261,000 people serving clients in more than 120 countries.

Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.

Objectives

Accenture wanted to launch an interactive email direct marketing (EDM) campaign that will engage new clients and keep them on top of mind of their existing customer base. They asked The Website Marketing Group to create an EDM design that will deliver the latest information about Accenture while highlighting the expertise and personality of their brand.

Solutions

The Website Marketing Group developed an EDM design for Accenture – a contemporary, polished one-page rendition befitting a global leader. The design featured striking, symbolic imagery, an upbeat opt-in invitation for the recipient to receive future messages from Accenture in electronic form, and a short article with a link that directs the reader to a landing page.

Results

The EDM design allowed Accenture to deliver their message with impact, and generated a massive response from recipients, multiplying the subscription list of Accenture and strengthening their position as a world leader in management solutions.

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