Frequently used website terms explained in plain English.
Autoresponder An email message which is automatically sent as a response to an email enquiry by a user.
Bandwidth The amount of information that can be transferred across an internet connection.
Body The body section of a web page, in HTML terms. Unlike the Head section, everything in the body is shown on the page.
Broken Link Checker A tool that checks each link on a website to ensure its links, both internal and external are available and still current. That is, when clicked on, they do not receive error messages.
Browser The program that displays websites on your computer. Examples are Microsoft's Internet Explorer, Opera, Google Chrome, Netscape, and Mozilla's Firefox.
CGI Common Gateway Interface. A protocol enabling web pages to transfer instructions to a server, via a script placed in an HTML page that completes a series of tasks. Used in web forms for example.
Cookies A text message sent from a web server to a browser and then returned by the browser to the server when the user revisits that site. They are used to identify users and store information between visits or generate statistics.
CSS Cascading Style Sheets are an extension of HTML used for editing. They provide a way to make one change on a web page that automatically changes other pages
Directory A website which acts as an index of other sites, in categories. Also, refers to a website's structure
Domain Name Website name. The unique address belonging to your website, eg http://www.how-to-build-web-sites.com, with a file extension for each page
eBook A document, consisting of many pages which can be transferred electronically. It is an electronic book, which can also be printed as a hard copy.
FTP Is a standard program used to upload your website from the program where it was created, to a server.
GIF Graphics Interchange Format. An image format used on the web, best for line drawings, logos, icons or banners with a small number of colours.
Head Only visible in the top section of an HTML page, is information (including meta tags) about the page.
HTML Is the language that browsers use to display your site. It uses a set of tags that specify how a page will look – images, font types, instructions, colours etc
HTTP Hypertext Transfer Protocol A text-based set of rules by which files on the web are transferred from web servers to browsers. The vast majority of web addresses (URLs) are prefixed by HTTP://
Index When a search engine searches and catalogues a website, for later retrieval for keyword searches. Also, the name given for a home page of a website.
JPEG Joint Photographic Experts Group Format. An image format used on the web, best for photographs or graphics with lots of colours.
Keywords Search terms people type into a search engine to find what they are looking for. Essential for search engine optimisation
Link A piece of text, or an image, with a URL embedded in it, which takes the user to another location of the same or different website by clicking on it.
Link Exchange A system whereby websites swap links with each other, usually displayed on a dedicated Links Page. Also known as Reciprocal Links.
Navigation Bar A set of links that display the names of different pages on a website eg Home, Contact, Products etc. It can be displayed across the top, down one side, or across the bottom of a web page
Page Rank Page Rank (PR) is the importance that Google places on each web page, decided by its own, secret algorithm. It can be displayed on the Google toolbar and ranks sites from 0 – 10.
Pixels Picture Element is a single dot of light on a computer screen and can be displayed in different colours
Resolution Of monitors is the number of pixels across and down that will display the size of your web page on a browser's screen. The most common resolution at present is 800 x 600.
RSS feeds Are headlines and news stories, usually from major newspapers, that can be fed onto any website on any chosen topic
Scripts Sets of instructions to carry out actions or tasks on a web page, written in computer languages such as Perl, CGI, ASP, PHP or Java. Learn how to install scripts.
Search Engine Optimisation (SEO)A set of strategies used to increase a site's positioning or ranking in a search engine
Server The computer storage provided by a web host or web hosting company
Shopping cart An order form where shoppers can fill out their details, choose their purchases, pay for them, then check out.
Site Map A set of ordered text links on a website, that shows all of its publicly available pages, in one location.
SSL Secure Sockets Layer is an encryption technology used for privacy and security of information
Subdomain A separate website, with its own URL, that belongs to the main domain. eg www.subdomain.maindomain.com. Subdomains can have unlimited pages
Text Links A word or set of words that has a URL embedded behind it. When clicked on, it will take the user to a different part of the same page, a different page of the same website, or a different website
Thumbnail Is a small picture, image or photograph on a web page, used to make loading of a page faster than a large image would take. It can sometimes be linked to a larger picture on another web page for users if desired.
URL Uniform Resource Locator is the unique address of every page on the web.eg http://how-to-build-web-sites.com/website_glossary.html
Web Safe Colours Not all browsers can display all colours, but most have a selection of standardised 256 colours available. Using web safe colours ensures your site will be displayed in the colour you intend. If a browser cannot display that colour, it will display a different colour
WYSIWYG Short for ‘What You See Is What You Get' and refers to a website building program or software where you can see results of actions and changes immediately. An HTML editor works in the background to convert the actions into HTML.
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