Having a great business website with amazing and unique services is one thing, but if it is hard to find, what's the point?
Avoid the risk of customers not finding you and get on board with The Website Marketing Group in Sydney for Search Engine Optimisation (SEO)!
With millions of people using search engines to find businesses for specific services across the internet, you need to be ahead of the competition in the results when potential customers press return on their keyboard. Even if your business manages to come up on the fourth or fifth page, it isn't good enough. Your customer connection potential is much higher in the first three pages.
All major search engines ( Google, Yahoo!, Bing) use formulas which determine a website's relevance to search keywords and correlate them appropriately. These search algorithms are dynamic and always evolving. Our SEO team at The Website Marketing Group uses intricate methods to accommodate this rate of algorithm evolution, and we can help your business appear in top results across search engines.
Our SEO service designed to meet your needs and budgets. Hundreds of companies have used our SEO tactics to easily double and even triple sales and conversion rates.
What is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines with "organic" search results. The organic search results are displayed in the main body of the search engines' results page. This process of optimisation allows your website to be visible to search engine crawlers, and enable your website to rank higher for relevant information found on your website.
What type of traffic will I get?
Once your website is ranked you gain maximum global exposure for the targeted keywords and terms, which in turn convert into quality traffic to your website. This form of online marketing is highly targeted because the user has initially accepted to view your website knowing it is relevant to their search query. Research shows that organic search listings are clicked 70-75%, while the sponsored search listings are 25-30%. It is crucial that companies take full advantage of an SEO specialist to achieve optimal placement in the organic listings.
When can I expect results?
Search Engine Optimisation is continuous and needs tactically designed technical methods and steady implementation to produce value and returns for your website and business. SEO is not an overnight practice. This means results will take effect between 1 and 2 months after implementation. Please note that once your website is ranking well your results will continue to grow and you will start seeing optimum results. High search engine rankings will not stay there forever.
What makes search engine traffic more valuable than other types of traffic?
Search engine traffic is highly sought after because it's a highly targeted form of marketing. Compare this with offline marketing, which tends to be less targeted.
For example, let's say you run a business selling snowboards and you run a radio campaign that is broadcast to 10,000 people. While your reach may be large, realistically - most people that are exposed to your ad aren't in the market for a snowboard... which means your conversion will be low. Contrast this with someone who goes to Google searching for the term 'buy snowboard', which is highly targeted.
1. Website Analysis
The first step involves deep analysis of the website which needs to be optimised for the search engines. We check the current website positioning on the search engines, its search engine friendliness and the amount of traffic it is getting from the search engines.
2. Your SEO Goals
In the second step, we identify the purpose of performing SEO. Whether you want to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity, we set our goals accordingly.
3. Keyword Research
Keyword Research is one of the most important steps of any SEO initiative. When you give us an initial list of keywords, we expand it to find related keywords that can help drive traffic through the search engines. You approve the final list of keywords.
4. Content Writing
After the final list is established, we start writing content for the different sections of the website. Keywords are incorporated into the text content of the website and new pages are added; content is written for these new pages.
5. Website Optimisation
The Website Optimisation step involves a number of processes which are carried out across the website pages to make them search engine-friendly. We propose and implement a new navigation structure if there are problems with the existing website navigation plan.
A Sitemap is incorporated into the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are inserted into the web pages. On-page optimisation is carried out to make the website search engine friendly and easy to navigate by the search engine spiders.
6. Submission of Website
This process submits the website to some of the most prominent search engines and directories on the internet. Submission to these directories and search engines allows quick indexing of the website and its pages.
7. Link Building
Link Building is the most important step in an off-site optimisation of a website. Finding quality link partners for a website can be a complicated and time-consuming task. We hand pick quality sites and contact them to finalise the link deal using appropriate anchor texts in the incoming links.
We track our progress and give updates to the client on a regular basis. We send keyword ranking reports, website traffic reports and link popularity reports to you every month. Web analytics programs like Google Analytics are used to keep track of your website traffic.
Try our tested search engine optimisation process to give your business a better visibility online.
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