Google AdWords is Google's flagship advertising product and the main source of revenue. AdWords offers pay-per-click (PPC) advertising and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.Site targeted advertisements.
In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per impression (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site.
Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.
The minimum CPM you can set on a Site-Targeted campaign is 25 cents.
All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.
The "content network" shows AdWords ads on sites that are not Search Engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.
Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track the performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.
Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.
You can display your advertisements on Google, regardless of your budget. You can pay only if people click your ads.
How Google Adwords Works
How to reach more customers
Google AdWords Costs
Worried about costs? Don't worry – AdWords puts you in complete control of your spending.
There's no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.Google AdWords provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximising your budget.You're charged only if someone clicks your ad, not when your ad is displayed.
For Local Business
Benefits of Google AdWords
We create and manage all pay per click advertising campaigns across the Google, Yahoo! And Bing search engine networks. We bid on your important keywords and secure you top positions in search engines. The Website Marketing Group's Adwords Qualified team specialise in giving the upper hand by managing your PPC campaign with expert knowledge needed when buying and managing PPC campaigns so you don't waste your money
We can implement Google Adwords into a profitable online marketing campaign for you. Contact Us today.
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