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Blog Design & Development

Having a blog on your website enables you to communicate to your customers and website visitors in a timely fashion — and whenever you like.
Blog Design & Development Sydney

Blog Design & Development


Blogs, once a luxury for publishing your thoughts, ideas and whatnot, now an essential to any business. Having a blog on your website enables you to communicate to your customers and website visitors in a timely fashion — and whenever you like.

Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (Video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.

At a time when companies and individuals are incorporating blogs into their marketing strategies and lives, a unique blog design will set your blog apart from others. Don't settle for an "out of the box" design — or features.

What is a blog?

A blog is an answer to this question: ever wanted to publish your own articles, observations or anything else on the Web without having to learn web design or how to manage a website? A blog may be your answer.

A blog is a type of website that allows you to publish (or "post") via a browser such as Internet Explorer or Netscape. The word blog is a contraction of web and log ... a journal on the Web.

You'll enjoy the ease with which you can publish articles, opinions and any other data on the Web without fooling around with writing HTML or building and uploading pages. And you can include pictures as well.

Why Blogs? They Work!

Blogs are affordable. You can set up a blog for less than a typical website. Some blog software is available for free although we prefer to use professional blog software like Moveable Type because of its flexibility and offers many great integrated blogging features.

Blog are easy to use. Blogs have an integrated content management system. Access your blog, type your post and press save. And presto - your new article is online!

Blogs can automatically announce to readers each time you add new information. Using RSS feed technology your blog can automatically announce to our readers that new information is available. Plus your blog posts can be 'pushed' to other websites, emails, and other blogs easily.

Search engines love blogs! Search engines like regularly updated content and blogs are the ideal software to use for easily and regularly adding content.

Blog Audiences

Truth be told, there already exists a wide blog-reading audience for blogs, and "bloggers" tend to talk and share. And, because blogs can have a "syndication" feature, they can be picked up by news aggregator services -- that is, your audience may find your blog through Yahoo, and other highly trafficked websites. In fact, your audience may read your blog daily without ever visiting it in person!

About those search engines ... search engines tend to visit blogs much faster, and with more frequency, than regular websites. We've observed Google -- and blog news aggregators -- visiting blogs within hours of installing the software. This means that your "posts" will be included in news sites that feature blog output as well as in the major search engines.

Business Uses for Blogs

While blogs can be used for any topic, businesses are utilising blogs with increasing frequency as a method of publishing an ongoing series of articles, industry observations, tips and news on their own, as and when they will. Some are quite popular and enjoy large followings. Blogs can also be set up to allow others to post and to comment about posts, thereby gaining valuable interactivity and user input.

Blog structure

One of the appealing features of a blog is their structure — where the latest posts are featured on the home page and are moved off after a period of time that you specify. The basic structure of a well-structured blog is:

  • Homepage - current posts (articles) which rotate off the home page as new posts are published
  • Permanent page for each individual post, plus visitor comments. The permanent page is created when you publish the post, even while the post is displayed on the home page.
  • Category page - index of posts in that category
  • Monthly page - index of posts for that month
  • Search Feature - for searching the blog

We emphasise "well structured" because many blogs lack basic features that would make them more usable — and some which cause problems with search engines. We customise our clients' blogs to make them both more usable and to ensure they don't incur these search engine problems.

Blog Design

Like any website we design, your blog package will include a unique logo and page design that will accomplish the following for you:

  • look professional and represent you or your company well
  • be designed to help people to remember you or your company
  • be targeted to your audience and/or customers
  • be clear and easy to get around
  • built to download fast and structured for easy future growth
  • increases your exposure on the Web by inclusion in news aggregators and search engines

While different types of blog software are available, some with their own web hosting and monthly fees, we prefer to recommend a stand-alone blog program that we install on your own web hosting space. This ensures that, if the blog-hosting company changes something, goes out of business, or raises its prices, your blog won't be affected.

Cost of blog design

The blog software we recommend is Open Source (that is, it's free, though donations to the developers are appreciated) as well as stable, reliable and easy to use. Most blog software has a very generic "look" when installed, and differentiation of your blog will require design and implementation. However, since the design of your blog may not involve the kind of in-depth marketing research and development required for a regular commercial website, we've allowed our fees to reflect that fact.

Interested in having your own blog? Contact us today.

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