Banner advertising has never been easier with Google's Display Network and Google Adwords. These are Google's billion dollar advertising products. This is the deal. Highly targeted banner ads appear on Google Display Network (GDN) and third party websites. Then Advertisers buy ads based on keywords, with more popular keywords are more expensive per click, and the less popular terms are cheaper. However, this ad model is only applied to text ads, not banner or display ads.
But 2009 sees Google's launch of a revolutionary way of display banner advertising.
It's called the DoubleClick Ad Exchange. And $3.1 Billion worth.
The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. The Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. It's just like a stock exchange, which enables stocks to be traded in an open way.
“We've been working hard to put these principles into practice, and today we're excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.
These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.”
Sellers in the Ad Exchange:
Buyers in the Ad Exchange:
Google AdWordsTM advertisers:
Google AdSenseTM publishers:
Essentially, display ads can be bought by the small-time advertiser or business on thousands of DoubleClick ad-serving websites.
This could transform the entire web.
New ideas, new technology, revolutionary results.
The Website Marketing Group are continually up to date with new web advances. Let us keep you updated.
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