Brothers Victor, Joe and Ray Green started their first real estate office in Campsie, and V.J. Ray was born. Together they commenced building one of the most trusted names in Sydney's real estate services industry.
V.J. Ray trades from three locations: Campsie, Auburn, Caringbah and operates four distinct divisions: Sales, Rentals, Strata Management and Valuations, employing over 35 staff members.
With their long history of real estate service, V.J. Ray is an institution itself. But with the rapid changes in the industry, they needed a marketing strategy that is as dynamic as the current environment and is in tune with the changing requirements of their customers.
They commissioned The Website Marketing Group to come up with a website that will help them strengthen their online presence, emphasize their expertise in the market and empower their prospects by providing education about their services.
The Website Marketing Group generated a detailed strategic plan based on the market analysis we implemented for V.J. Ray. We developed a development framework that was used to create a goal-driven website with a powerful statement for the historic real estate and strata management company.
The centrepiece of the homepage was a sliding hero image gallery showcasing historical events and how they are related to the V.J. Ray history. The concept was cleverly simple, unique and high-impact, fulfilling the requirement for the website to standout and be memorable amidst the numerous real estate websites in the market.
Intelligent content architecture made it possible to segregate and at the same time unify the four major divisions of the business. With a well-appointed layout and intuitive navigation, users can explore the various features of the website, so they can know more about the company's services, request for repairs, request a quote, download forms, read about legislative and technical updates and more.
Every page of the website was optimised to generate online visibility and attract the right traffic demographics. TWMG also equipped the website with a content management system to make site content updates and edits more organised and efficient for V.J. Ray administrators.
V.J. Ray experienced a brand renewal that significantly transformed their business as a result of their new website. Their online presence was revitalised, allowing them to reach out to a wider customer base and at the same time effectively nurture their relationship with existing clients. Through their unique and informative website, V.J. Ray continues to grow their business and make history.
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