Tumut Tree Farm
Website Development |
Tumut Tree Farm provides the highest quality advanced trees ready for immediate impact in the urban landscape. The company offers beautiful trees that were selected for their suitability particularly in urban environments, in a wide variety of species and sizes ranging from 2.0m to 5.0m. They ensure prompt delivery and expert planting services to further match customer needs. Tumut Tree Farm was established in 2002 and is located in Tumut, at the foothills of the Snowy Mountains, NSW.
The Tumut Tree Farm enjoys a loyal circle of customers who provide the most active marketing for the business through word of mouth. But the company knows it's time to put their brand even forward in order to reach out to a bigger market and set themselves apart from other businesses.
The Website Marketing Group was appointed to revitalise Tumut Tree Farm's website and maximise their online marketing exposure. Tumut Tree Farm wanted a website that directly speaks to both existing and potential customers – an online platform that will deliver vital information and compel visitors to try the services offered. They needed a full revamp of their existing website and see it evolve into something much more relevant, useful and appealing to their target audience.
The Website Marketing Group developed a concept for Tumut Tree Farm that features a modern organic theme and a minimalist design that shines the spotlight on the quiet strength, beauty and grandeur of the trees they offer. The feel is calm, refreshing and uplifting, not just in terms of the visual presentation but also with how the website functions.
We also developed a custom information structure approach, since a huge portion of their content will be delivered via the Products Range page. The other two categories – About Us and News pages – will typically carry lighter content and therefore were positioned to act as anchors for the page containing the products listing and gallery.
Specific calls to action, engaging product presentation and buyer-oriented details (tree sizes and specifications, payment, delivery and appointments setting) make placing a call or making a sales enquiry the only logical next steps for the visitor.
To further boost the marketing capabilities, the website is powered by lead generation conversion elements strategically placed throughout the site, on-page optimisation and a customised traffic strategy. The entire website runs on a user-friendly content management system to make regular site updates, monitoring and maintenance more viable for the Tumut Tree Farm staff.
Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.
The full revamp of the Tumut Tree Farm website revealed a stunning rendition of a visually appealing and informative online resource for the urban gardener.
The smart navigation, readability and ease of use deliver the eco-friendly message of the company in a clear and compelling manner, effectively catching the interest of the target audience and consistently ranking high in search rankings. The Tumut Tree Farm shows how great design fuelled by sophisticated marketing framework can drive well-deserved growth for any business.