The Roller Door Man
Website Development | SME
The Roller Door Man has over 20 years of experience in the servicing and installation of residential, industrial doors & operators for residential and commercial properties. They are specialist suppliers of B&D garage doors and openers and is Cairns' only accredited B&D dealer. They also install and supply custom-made doors, gate automation and other brands of motors and doors. The Roller Door Man is recognised as B&D Qld Dealer of The Year in 2008, 2009, 2010 and 2011.
The Roller Door Man wanted a website that will have a stronger contribution to the company's bottom line. While they are a leading provider in their area, they were aiming for improved sales performance in the face of new competition.
They assigned The Website Marketing Group to refresh their website to equip it with a stronger focus on conversions and designed to help them achieve their goals for business growth.
The Website Marketing Group designed a website with clear, compelling calls to action strategically placed throughout the site. Buyer-oriented product information architecture was set up to further support these calls. To boost purchase customer confidence, we made sure credibility elements such as industry accreditations, logos of trusted brand partners and a detailed company contact information are easily visible to visitors.
To generate more leads, a free measure and quote request form for capturing customer information was installed. Additional features such as the “email this page to a friend” button, downloadable VCard, and online enquiry form further paves the path to more conversions.
The look and feel of the site were built to make it as easy and as informative as possible for clients to know more about The Roller Door Man company and what they can offer. With a product catalogue, project images' sliding gallery and detailed technical information, customers enjoy a pleasurable research and browsing experience which will impact their purchase decision-making process.
TWMG made the website more searchable and visible across the Web and especially to the specific market of The Roller Door Man through a custom, geo-targeted search engine optimisation strategy. We also placed the entire site on a content management system for more efficient updates and revisions.
Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.
The Roller Door Man reported a remarkable rise in the number of enquiries per week that were generated by the website. The conversion rate optimisation strategy that The Website Marketing Group implemented has significantly increased lead rates and succeeding in turning website visitors into active buyers.