Safe & Secure Garage Doors was established in 2002 in the aim to fulfil a need in the marketplace for quality garage doors with efficient and reliable service.
In 2008, they moved to a larger, more professional location to accommodate their growing business. Today, the Safe & Secure team continues to provide clients with the highest standard of service, professionalism and business ethics. Their experienced technicians are known as the go-to experts for sectional doors, roller doors, timber doors and shutters in the area.
Safe & Secure Garage Doors wanted to form stronger bonds with their customers to ensure that their services evolve with the changing needs of their market. To do this, they were looking into using online technology for building and enhancing client relationships.
The Website Marketing Group was commissioned to develop a website that can serve as a communication and information hub for the business and their target audience. The site is expected to achieve these objectives through smart information delivery and online feedback features.
The Website Marketing Group built a website with a modern minimalist look and feel, a white palette with a touch of brand-informed colour. This approach makes the entire site look cohesive despite the variety of images it displays. It also makes browsing fuss-free and more straightforward, suited to the typical Safe & Secure Garage Doors customer who is busy and has no time for guesswork.
We laid everything out – articles, images, visual elements, added features – and brought them together in one organised, visually appealing whole. Despite the comprehensive content, visitors are able to quickly find the information they need and jump to specific sections via homepage tabs and quick links. Calls to action subtly powered by spatial and colour psychology encourage visitors to make a call or submit an enquiry online, which are received by the sales team for rapid response.
Under the hood of this useful and seamless website is a search engine optimisation strategy that gets the site on top of search engine ranking and in front of the target buyer. A custom content management system was likewise provided to hand over the efficient management of the site to appointed administrators from Safe & Secure Garage Doors.
Web Development Technologies: Content Management System, Flash, XHTML, CSS, and XML.
The new website triggered unprecedented growth levels in sales and business coming from just a single source. Safe & Secure Garage Doors was able to enjoy the benefits of having a website that's specifically centred on achieving enhanced visitor engagement and customer service. By upholding company values and investing in the expertise of The Website Marketing Group, Safe & Secure Garage Doors now enjoy the long-term returns of a good investment.
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