Website Development | SME
Office Domain is a family-owned office furniture business in Sydney and services a vast array of areas around NSW. Office Domain prides itself on supporting Australian local manufacturers and providing valuable office fit out and office furniture in Sydney and beyond, on budget and on time.
With their commitment to exceptional, highest quality work, Office Domain is the most recognised office furniture and office fit out business in Sydney. They continue to provide business value through office workstations that create a happy and productive office environment.
Office Domain required a website that will provide a significant, measurable contribution to their brand-building efforts. Their current website at that time wasn't giving them the results they needed, and in a highly competitive industry, they cannot afford to have a website that does not offer considerable ROI.
They asked The Website Marketing Group for a solution that will help them fully maximise the potential of a business website. They needed a website that will offer direct and long-term business benefits in the form of higher brand authority and increased sales.
The Website Marketing Group developed a professionally looking website that caters to executive and commercial business decision makers who are the target market of Office Domain. The fully responsive layout draws viewers in and highlights the innovative and functional office environments offered by Office Domain furniture and fit out solutions.
The heart of the site is the showcase of stunning office designs. Thus, we created a theme that will be lightweight and efficient, to complement the rich and diverse portfolio of images from Office Domain. A neat and streamlined navigation paired with intuitive content architecture allowed users to go through vital information that they need to make a confident purchase decision.
To host and complement the visual proof and technical information offered by the site content, a set of well-chosen key features were used, including the products pages, features & specifications, quote cart, projects gallery and a smart search function. An interactive banner on the homepage was installed to further enhance user engagement.
TWMG customised a content management system (CMS) to allow Office Domain administrators to edit site content and compose new image and text posts with minimal disruption to the business. Search engine optimisation was applied to the entire site for improved audience reach and higher page rankings.
The core structure of the site is built with best practice methods: XHTML, XML, CSS, and PHP.
Office Domain invested in a website that matches their brand image and business commitment to quality results. The returns of this investment in the form of a wider customer base and a steady increase in sales continue to boost the company's business building efforts to this day.