Website Development | Corporate
CSR is the name behind some of the market's most trusted and recognised brand names in providing building products for residential and commercial construction across Australia and New Zealand. Names that builders and generations of Australians have come to know and trust. Like Gyprock™ plasterboard, Bradford™ insulation, PGH™ bricks and pavers, Monier™ roof tiles and Viridian™ glass, to name a few. Odyssey™ is the new one on the block! Odyssey is a smart, energy efficient, free air cooling system for the home.
To build awareness of the new Odyssey brand, CSR thought it only fitting to have a website built dedicated to the brand. CSR appointed The Website Marketing Group to design and develop the new website. What they had in mind was something sleek and simple, something fitting for their target audience. We accepted the challenge!
The Website Marketing Group devised a website development strategy geared to make the Odyssey brand stand out in their highly competitive industry. We unified the look, feel and content of the website to make it focused on increasing brand awareness, trust and familiarity.
Odyssey has a wide range of top-of-the-line energy efficient, innovative home ventilation solutions – to make it clear to customers how these solutions will enable them to achieve comfortable living, we structured all vital information into easily accessible and compelling components. The content was categorised into main pages namely the Explainer page, the Benefits page, How It Work, Testimonials and FAQs. Information was presented in multimedia formats, from articles to PDFs to videos. To further push customer engagement, a “Book a Free Consultation” form was installed and the social media integration was added.
A few weeks later, the website came to life! The light, breezy, cool look instantly relays what the brand and the products they offer is all about. The content is informative and compelling, whilst the CTAs deliver conversions. The backbone of the website is an SEO-friendly content management system (CMS) which allows CSR to make urgent changes with the click of a few buttons.
We are delighted to present to you the website of CSR's new brand Odyssey. Check it out!