My Bathroom Tile Centre
Website Development | SME
My Bathroom & Tile Centre offers a one-stop shop for all bathroom needs, from tiles on the floor to vanities on the wall. They supply and deliver unique sinks, basins, shower heads and toilet suites, tapware and mixers, and other bathroom accessories. They provide bathroom design, maintenance and renovation services to their customers.
My Bathroom & Tile Centre‘s commitment to providing the highest quality selection at great prices with amiable service makes them one of the most trusted names in bathroom equipment and accessories in Australia.
My Bathroom & Tile Centre needed a powerful online presence that will earn their brand a stronger and more authoritative position in the market and will lead to higher sales for the business.
They assigned The Website Marketing Group to develop a state-of-the-art and secure e-commerce website to provide customers with a faster, easier and more informative shopping platform. For those who are interested in the services rather than the products, there should also be an online quote request platform for bathroom design and renovation projects.
The Website Marketing Group created a branded, e-commerce website designed specifically for the key audience groups of My Bathroom & Tile Centre. The website was geared to convey important information that drives purchase decisions and deliver added brand value.
This involved the development of a strategic design plan that ensured the content, look and feel of the website will be engaging to its target users. Organising the comprehensive product line-up by breaking them into helpful categories resulted in a user flow that delivered clarity to customers and sales for the business.
Everything was housed within an all-encompassing content management system that enabled the My Bathroom & Tile Centre staff to edit, enhance and maintain the website even without the need of a developer. The site was powered by a bespoke search engine optimisation strategy for improved reach and exposure.
The new website provided both an e-commerce platform and a marketing solution for My Bathroom & Tile Centre – and succeeded in both roles. As an e-commerce platform, it allowed customers all over Australia to easily order bathroom products and accessories by simply following the efficient checkout process. As a marketing solution, engaging design and an appealing content structure increased brand awareness and authority for the long term.