Website Development | SME
Money Solutions is the leading provider of financial services, coaching and consultation in Australia. Unlike other similar organisations that seem to focus only on the wealthy, Money Solutions is committed to improving the financial well-being of the average working Australian. They've made financial advice and education accessible to all, allowing more people to enjoy a brighter financial future.
The variety of tools they use to help more individuals become financial independent includes money education, money coaching, financial planning & advice, superannuation advice & education. They work on a one-on-one basis, with employers and with financial planners.
Established in 1995 and still inspired by founder Virginia Dowd, Money Solutions is backed by the resources of AAS, a company that administers the superannuation funds of 4 million Australians.
Money Solutions works in the fast-changing and rapidly moving world of finances. With their extensive experience of serving a wide range of clients, they knew more than anyone how important it is to be always adaptable and be proactive rather than reactive when it comes to managing change.
This philosophy extends to their online marketing approach as well. Money Solutions has an existing website, but they wanted it to be more future-oriented in look, feel and function, so it can provide better value to today's generation of financial services clients.
They commissioned The Website Marketing Group to come up with a comprehensive, intelligent and extremely accessible website to become the central hub of all their online activities.
The Website Marketing Group recreated the Money Solutions website that clearly articulated the personalised, modern services that the company offers. Instead of aiming to look formal and authoritative as traditional financial services will most likely do, the design decision we made for this website was counterintuitive.
The theme was light and lifestyle-oriented, with a breezy colour palette and high-impact photographs that create an emotional connection with the viewer. This creates a friendly, approachable appeal for the business which will be helpful in the crucial task of earning customer trust.
The website will be containing an incredibly rich resource, from articles to downloadable documents to online tools and forms, that are all instrumental in successful personal and organisational money management. Therefore we had to make sure that the hierarchy and architecture of information are plotted precisely to boost readability, usefulness and user experience.
We further powered up the website with a robust SEO system to attract more quality traffic and earn top-notch Google rankings. A bespoke content management system ties everything together under a systematic and efficient platform.
Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.
The new Money Solutions website enjoys consistently high online visibility, impressive traffic rate and high page rankings. Informative and influential, the website is considered by many as the go-to resource for making smarter financial decisions that shape their future.