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Michel's Patisserie

eCommerce | SME


Michel's Patisserie began with a passionate European pastry chef. His vision: to share with Australians his love of exquisite cakes and pastries from the northern hemisphere. Michel Cattoen started small, baking delicacies for a select group of cafes and restaurants in 1982. But as his reputation flourished the business grew, and naturally his irresistible range of gateaux, tortes, fruit flans, quiches, pies, cookies, cakes, croissants and Danish pastries needed a bigger stage. The inspiration for the first Michel's Patisserie.


As more patisseries surfaced in the last ten years, Michel's Patisserie assigned The Website Marketing Group to revitalise their website. The recent flood of patisseries has diversified the market, with consumers having more choices Michel's Patisserie history is the key differentiator from the range of patisserie at the core, shifting their focus from one of the many patisseries to leading the way as the best patisseries product. Michel's Patisserie needed their world-class brand to be reflected on their website.


Michel's Patisserie's marketing strategy has a strong online focus with their website at the centre of all their communications. While Michel's Patisserie uses traditional advertising to point customers to their website, their unparalleled visibility in search engines drives the majority of traffic to their site.

The new Michel's Patisserie website clearly and concisely outlines the company's business, showcases their extensive service offering, and provides facilities for requesting a comprehensive quote via a secure online quote tool. Facebook, Twitter, YouTube and Blog have been intelligently integrated with the site to enhance the user experience and communicate with Michel's Patisserie on a whole new level.

A complex Content Management System allows administrators at Michel's Patisserie to easily manage all aspects of the site content, including images, text and some coding. As such, the site is regularly updated to maintain the relevance of information displayed on the site and accurate focus on the customer's needs.

Through The Website Marketing Group's all-encompassing online marketing strategy, the site features on the first page of Google and keeps customers on the website long enough to make them enquire about the benefits of Michel's Patisserie's services.

Web Development Technologies: Content Management System, PHP, XHTML, CSS, and XML.


The Website Marketing Group has essentially been instrumental in attracting a steady increase of internet traffic towards the website, promoting Michel's Patisserie's brand, developing new customer relationships and generating massive interest.

Visit the website: http://www.michels.com.au

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