Landquip is a family-owned and -managed supplier of earthmoving machinery, crushing and screening equipment, and construction attachments nationwide. Established in 2000, Landquip has built a strong product supply and service network across the country.
Sourcing quality equipment from international suppliers of new and used product, Landquip provides a wide range of quality choices, unique products and cost-effective solutions to the general earthmoving and construction sector.
Landquip has an impressive line of products, tools and equipment to meet the needs of their various customers all over the country. They wanted a solution that will help them match the right product to the right customer in the most efficient and organised manner. The ideal approach for them is to serve the solution without making a hard sell. What they envision is a sales system wherein the customer feels empowered to make informed choices.
A website is the best platform for this kind of sales and marketing that Landquip wanted for their business. They approached The Website Marketing Group to design a website that's informative and user-oriented, while at the same time instrumental in expanding the reach of their business.
The Website Marketing Group developed a website that serves as the central online information hub for all the products, services and expert recommendations offered by Landquip. The website was built on a solid and robust foundation that is specifically engineered to deliver heavyweight content in the smoothest and most lightweight platform possible.
The core strength of the website is its intelligent information architecture. After careful planning and research, we were able to organise the content and design a layout that deliberately shows the visitor how to sift through all the information on the site, and how easily find what they are looking for.
The website was designed to answer some of the most urgent questions a potential customer may have: what are the products on hand? How to get financing? Where to request service for repairs and maintenance? What's the best way to contact Landquip for fast response?
To lift the quantity and quality of traffic, search engine optimisation was implemented for every page. We also installed a content management system to allow the Landquip team to easily make changes to certain pages on a regular basis.
Web Development Technologies: Content Management System, Flash, XHTML, CSS, XML.
The new Landquip website was successful in providing comprehensive technical information through a system that's easy for the end user to grasp and fully understand. The new website paved the way to optimal user experience, higher visitor engagement and improved conversions.
"The Website Marketing Group's commitment and professionalism were keys to the deployment of a successful website.” - Landquip.
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