Website Development |
GS Security is a major provider of security services in Sydney, offering quality Intruder Detection, Access Control and CCTV Security Management Systems for domestic, government and major corporate clients. The company was founded in 1988 and continues to grow its team of highly skilled and licensed technicians who sell, service and install products from Bosch, Pacom, Inner Range, Permaconn, Tecom, and many more trusted brands.
Objectives - Securing An Online Presence
GS Security required a comprehensive revitalisation of their website to transform it into a more powerful platform for their online marketing initiatives. They wanted a professional design that will provide valuable information and highlight their expertise and authority. They also need the website to be in the first pages of Google search results, in order to reach out to a wider audience.
To address these requirements, GS Security has commissioned The Website Marketing Group to take charge of the website redesign and online marketing strategy revamp.
Based on the series of consultations with GS Security, The Website Marketing Group adopted a holistic, comprehensive approach to the project. We went for an all-in solution that encompasses design, information architecture, development and optimisation – all essential factors in order for the website to achieve its objectives.
For the design, we made use of bold, masculine colours and a clean and solid layout which serves a dual purpose: present information in a structured manner, and enhance the authoritative and professional image of GS Security. The dynamic website allows patrons to find out more about GS Security, view services and products, and be in the know about company news and consumer updates.
Prioritising user experience, the content was neatly segmented into main categories that include the About Us page, Products, Services, Resource Centre, News and Contact Us. Each page provides various sub-categories and contains strategically located links to a contact form and Skype click-to-call feature. Interactive online forms such as “Request a service” and downloadable documents such as user manuals provide additional value to visitors and an opportunity to connect with them and find out more about their needs.
The website is fully optimised using white-hat SEO tactics and runs on a custom content marketing system for ultimate adaptability and easy, consistent updates and improvements by the GS Security administrators.
The improved website has received a dramatic increase in site visits and interactivity. It occupies the top results in search engine rankings and has provided significant time savings for GS Security in terms of handling customer enquiries and support requests.
With a results-oriented, user-focused approach, The Website Marketing Group was able to give GS Security the market advantage it needs to stand out in an increasingly competitive environment.