Express Door Services
Website Development | SME
Express Doors Services provides high-quality garage door solutions with expertise running across residential, commercial and industrial solutions, including shutter and security rolling doors for home units, warehouses, security offices, shop fronts and more.
As a B&D Accredited Dealer and a previous recipient of their “Loyalty and Commitment to Industry” award, Express Door Services are authorised stockists and installers of quality doors and openers from Australia's premium garage door brand.
Objectives - Evolving with the Internet
The level of competition in the industry has increased over the years, and new companies with aggressive marketing have entered the market. Express Doors wanted to continue growing their customer base with their 40 years of industry experience and as a trusted voice of authority for garage door and gate advice. Express Doors Services needed a website with a better reach and visibility than their existing one.
The Website Marketing Group was assigned to do the complete redesign and upgrade of the website, which will refurbish the look of the site and elevate the user experience it offers.
The Website Marketing Group came up with a look for Express Door Services that speaks stylish functionality. The website is expected to house a lot of content, which will mainly focus in on the wide range of products and services that the company offers. Thus, it was important to create a look that is neat and organised so it can efficiently deliver the information to every user.
Despite the no-frills style, the site makes use of strategic graphic elements such as a sliding hero image gallery, pops of colour to mark important content, and an embossed look for the frame. These visual elements serve multiple purposes: add visual interest, organise the content and entice users to fully explore the site. A noteworthy feature is the online visualiser which allows users to upload a photo of their own home or choose a picture from the gallery, to help them explore door and gate options.
TWMG brought all these together within a content management platform to ensure the Express Door Services staff will be able to edit and refresh the content on a regular basis with utmost efficiency. We also applied intelligent search engine optimisation to kick off improved visibility and audience reach for the business.
Since the going live, the Express Door Services website has attracted the attention of more than 20,000 visitors across Australia. By making information easy to find and highlighting the expertise and quality services provided by the company, the website has empowered more customers and new prospects to make Express Door Services their first choice when it comes to garage doors, roller doors, shutters and gates.