Elevated Arbor Care
Website Design & Development | SME
Client
Elevated Arbor Care is a young business operated by experienced and qualified arborists who have over 10 years' industry experience. Based in the western suburbs of Sydney, they offer safe and efficient methods in tree work, tree care, tree felling and removal.
Elevated Arbor Care arborists specialise in tree removal, tree pruning, tree lopping, crown lifting, tree felling, stump grinding and stump removal. They offer emergency work and their services are available 24 hours each day, 7 days a week. The company is fully insured and licensed and serves residential, commercial, government clients.
They provide complete tree service and are prepared with the skills and equipment to undertake both big and small jobs. They are known for their professional efficient service, and customer satisfaction is their top priority. Clients seeking friendly advice on tree care are invited to request a free quote.
Objectives
Elevated Arbor Care is considered as a provider of one of the best arbor services in the west Sydney region. They are already the go-to arborists in the area, but they wanted to reach more residents and educate more people about the importance of safe and professional tree felling.
Elevated Arbor Care is aware of the big influence of online technology in helping spread important messages about taking care of the environment. They know that by building an informative and customer-oriented website, they will be able to help more people have access to expert tree care work that will take into consideration the well-being of property owners, the community and the environment. They tapped the services of The Website Marketing Group to develop a website that meets such objectives.
Solution
The Website Marketing Group first initiated a consultation process with Elevated Arbor Care to fully understand their business and their digital marketing requirements. This consultation included a comprehensive study of Elevated Arbor Care's target audience. A website development brief was developed which serves as the blueprint for the project.
The theme of the website that TWMG created for Elevated Arbor Care evoked a feeling of nature, with its green-and-white colour scheme and stunning images of trees and the great outdoors. As a commitment to client education, the website presented explanations of arborist services, delivered in layman's terms and via a fresh and bright layout that makes the text easy to read the website a breeze to navigate.
Aside from the aesthetics and information architecture, TWMG also focused on establishing a strong SEO component to power up the website. The website is engineered to be mobile-friendly, which makes it more accessible to more users and improving its search rankings as well. A content marketing system was also tied to the development project, making it fast and easy for Elevated Arbor Care in-house staff to updated the website's text, images and some coding.
Results
The website TWMG created for Elevated Arbor Care is now the primary resource for all tree care research in Sydney. The revitalised website allowed the arborist company to serve a growing number of clients in the residential and commercial sector. At the same time, it successfully delivers valuable tree care education to residents of Sydney and beyond.
Visit: http://elevatedarborcare.com.au/
To put your business at the forefront of digital innovation, give us a call on
1300 008 964 or go back to www.twmg.com.au