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Eden Institute

Website Design & Development | SME


Dr Mark Edinburg, one of Australia’s leading plastic, cosmetic and reconstructive surgeons, has been delivering high-quality healthcare with his team at the Sydney-based Eden Institute for over 20 years. The Eden Institute of Plastic and Cosmetic Surgery offers a range of surgical and non-surgical treatments including facelifts, rhinoplasty surgery, liposuction, breast implants, hand surgery, dermal fillers, laser skin rejuvenation and Coolsculpting. With clinics located in Baulkham Hills, Chatswood and Richmond, the experienced team at Eden pride themselves on offering personalised surgery plans, cutting-edge surgical techniques and the best patient treatment for their clients.


The Eden Institute is dedicated to delivering the highest quality of care to their patients. As the medical and healthcare industry continues to develop, it is essential for Eden to stay up to date with the latest surgical techniques, medical knowledge and cosmetic treatments while attracting new clients to their clinics. For this reason, the Eden Institute entailed the services of an experienced SEO agency to help them optimise and update their website and digital marketing strategy. The team at TWMG has been working with the Eden Institute for the past six years, and our partnership only continues to grow stronger.


TWMG undertakes regular SEO optimisation to ensure that the Eden Institute’s branding and content is relevant and reaches potential clients across multiple digital platforms. We also monitor the Eden website to ensure a streamlined and personalised user experience, create service landing pages, analyse trending keywords, and refine ad campaign text and blog posts with the aim of increasing website authority, brand awareness and the flow of organic traffic.

Recently, TWMG created an AdWords campaign for Eden focusing on several services including Coolsculpting, Tummy Tuck surgery and Facelift surgery. The purpose of this campaign was to deliver quality leads and conversions for Eden, and help them reach a wider range of potential clients. We have also created FAQ and Cost pages for each individual procedure, to create a more streamlined and effective customer experience.


Over the past six years, the Eden Institute has become a recognised authority for patients on various surgical and non-surgical procedures, allowing Australians to make more informed decisions regarding plastic, cosmetic and reconstructive surgery. Eden has also steadily risen through the SERP rankings (search engine results pages), resulting in a higher rate of organic traffic, quality leads and conversions. With a comprehensive SEO package from The Website Marketing Group, the Eden Institute can focus on their patients, while we focus on helping their business reach its full potential.

Learn more about Dr Mark Edinburg and the Eden Institute team on their website here.

For more information regarding our SEO services and SEO packages, click here.

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