Dreamdecks is a Sydney-based company specialising in the design and construction of quality timber decking, pergolas, stairs, handrails and privacy screens. Dreamdecks can help property owners design a beautiful, fully functional outdoor living space from start to finish. They are renowned for their timber decking projects which are a favourite among homeowners looking for a fresh look, a liveable space and additional value.
The demand for beautiful and high-quality decking has exponentially grown in the past few years, thanks to the renewed interest in home design and outdoor living spaces. Dreamdecks wanted to realise the full potential of these exciting developments in their industry. They needed to make their marketing strategy more suited to the needs of modern customers.
To do this, their first priority is to embark on a complete overhaul of their existing website. Dreamdecks requested The Website Marketing group to undertake the necessary changes and come up with a more interesting, better-designed website.
The Website Marketing Group developed a visually clean and easy navigation system, utilising an information architecture strategy that neatly presented the company's full range of timber decking, pergolas and privacy screen projects.
The website look and feel was reminiscent of award-winning luxury home design and architecture magazines. The sliding hero image on the homepage effectively showcases dreamy decks and impressive installations, while the fresh and modern theme serves as the perfect backdrop for photographs of stunning products and locations. There's even a timber-inspired frame that runs along the sides of the pages, a witty nod to the Dreamdecks specialisation.
The website is maintained through a powerful and easy-to-use content management system that enabled the Dreamdecks staff to easily upload information, images and news items without the risk of compromising the design and layout of the site. A custom search engine optimisation strategy was implemented to increase online reach and exposure.
Web Development Technologies: Content Management System, CSS, XHTML, and PHP.
Since its launch, traffic numbers for new and returning visitors to the website have soared. The website has no doubt caught the attention of its target audience, as proven by the rise in enquiries and sales stemming from the site. With its smart design approach, the Dreamdecks was selling not just decking – they're selling a lifestyle.
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