DATARATI

SME

Client

Datarati is the fastest growing Marketing Automation agency in the Asia-Pacific region.

Objectives

Datarati wanted an interactive and competitive brand logo that would attract new clients and maintain relationships with their existing customer base. The business card and print stand need to resemble their strong commitment and focus on providing marketing management solutions. Thus Datarati assigns The Website Marketing Group to do the graphic print for their business card and print stands.

Solutions

The strategies used to accomplish the objectives were to:

• Determine an overall structure and layout of the text and images, showcasing an overview of company capabilities.

• Illustrate each page layout by hand to create unique imagery and diagrams of processes.

• Select images that capture Datarati's brand and capabilities.

• Showcase Datarati high level of sophistication, technical know-how and experience to again enhance their positioning, by utilising high-end printing and binding techniques including Spot dull varnish, UV coating throughout, and Custom die cut pocket.

Results

The Website Marketing Group has essentially been instrumental in increasing the brand awareness of Datarati by creating a new business card and print stand design that resembles their strong commitment and focus on marketing management solution.

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